Managed the AutoCAD WS launch initiative, from go-to-market plan, message development, and key content deliverables to support the highly visible launch of the Autodesk's new web and mobile application.

AutoCAD® WS web and mobile application enables AutoCAD design teams to view, edit, and share DWG™ files seamlessly through a web browser or mobile device. Within days of the launch, more than 125,000 people had downloaded AutoCAD WS mobile app and the news quickly went viral with hundred of stories and blogs about this exciting new product.

Project Type
Launch Management

Design Partners:
Expert Communications, Inc. and The Content Bureau, Inc.

website design by afstudio design