- Strategic Positioning
- Messaging & Communications
- Launch Management
- Program Management
- Product Strategy
Our portfolio of services takes you from strategy to results.
Strategic positioning is the discipline to focus on the market problem that you best can solve. That advantage
may be found in your technology, price, or channel and when clearly communicated, creates the shortest path
to revenue. By asking the right questions, we develop a clear-eyed focus on the market problem, and the differentiation necessary to succeed. We refine your value propositions for multiple audiences—from the media,
to analysts, to customers and partners.
We work with our clients to establish an achievable positioning strategy, based on years of experience with
• Positioning workshops
• Positioning frameworks
• Market research
• Competitive research
• Customer research