Sybase/IBM

Managed the highly successful launch of Sybase RAP, coordinating the planning and communications across multiple teams; PR, analysts, corporate marketing, and field marketing.

Sybase, a long-time leader in technology for capital markets, recently introduced an integrated platform that combines the power to manage massive data volumes with the speed needed for real-time data analytics. This groundbreaking solution was showcased at a major launch event featuring Alan Greenspan and a panel of financial services executives at the New York Stock Exchange. Co-sponsored by business partner IBM Power Systems Division.




Project Type
Launch Event

Design Partner:
Milestone Advertising

Event Partner:
Sybase Corporate Marketing

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