Managed the highly successful launch of Sybase RAP, coordinating the planning and communications across multiple teams; PR, analysts, corporate marketing, and field marketing.
Sybase, a long-time leader in technology for capital markets, recently introduced an integrated platform that combines the power to manage massive data volumes with the speed needed for real-time data analytics. This groundbreaking solution was showcased at a major launch event featuring Alan Greenspan and a panel of financial services executives at the New York Stock Exchange. Co-sponsored by business partner IBM Power Systems Division.
Sybase Corporate Marketing