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Ask Better Questions
“Question everything.” - Albert Einstein All good positioning and messaging rests on a foundation of customer-driven discovery. I’ve been...
4 min read


The Art and Science of Positioning: Then and Now
“To develop a complete mind; study the science of art; study the art of science. Learn how to see. Realize that everything connects to...
4 min read


The Power of Deceptively Simple Messaging
“I saw the angel in the marble and carved until I set him free.” Michelangelo I’ve been re-thinking the practice of writing messaging...
3 min read

PERSPECTIVES ON MARKETING
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